It’s a harsh truth that not everyone who visits your ads is ready to buy.
Remarketing is a great way to stay in front of visitors who don’t contact you, but it’s a passive approach that does little to foster additional engagement.
For businesses that want to maximize their ability to stay in front of their audience for longer, we’ve developed our Adwords Plus package.
Here’s how we deliver Adwords Plus:
- Everything in the Adwords package
- Visitor ebook offer – If you want something, you have to offer something. We create an ebook for your business that is designed to “bribe” visitors to provide their contact information.. The ebook is professionally designed with your branding, written with value for your audience in mind, and includes multiple calls to action.
- Email marketing integration – The landing page will be integrated with an email marketing system to ensure that all bribe sign-ups are delivered content, automatically..
- Email marketing campaign – Once someone requests the ebook, they will begin receiving an email drip campaign. The campaign is developed with two primary goals – to get people to open the emails and to contact you. As a result, all campaigns leverage subject lines that are written to be intriguing enough to cut through the email noise, with multiple calls to action within the email itself.
- Email database management – We manage the email database, ensuring that all emails are scrubbed and that only high quality contacts remain. All email contacts submitted through the system are automatically forwarded to you and your sales team for personalized follow-up in addition to the drip campaign. Don’t worry. We just manage your contacts. They all belong to you and you are welcome to request them at any time.
When you upgrade your Adwords package, you get a powerful combination that increases your odds of generating high quality business.
Adwords Plus packages start at $1,500 +10% of advertising spend.
Ready to start using Adwords Plus? Contact us today!