We’re obsessed with speed. In a world where there’s never enough time to get done everything we want to get done, anything that works faster is automatically better.
In the world of mobile responsive web design, never is this belief more cemented.
Google rewards speed. It’s a ranking factor for search engine optimization. Faster websites get better search ranking than their peers who run slower.
Site visitors reward speed. If your website takes over 4 seconds to load, then you can expect to lose 25% or more of your traffic. This varies by your target audience and the purpose of your website.
If a website loads quickly on a mobile device, it’s a beautiful thing. Network connections can be spotty and your website could eat up your visitor’s data plan with unnecessary content.
This begs the question, is it possible to have too much of a good thing?
Can website that is technically precise and optimized actually be hurting your business?
Less is More, Unless its Too Little
We’re big fans of the belief of less is more at Inspire Business Concepts, especially when it comes to mobile responsive web design.
In fact, we recently wrote an article about the dangers of overburdening site with too many website graphics.
But the truth is, there is a point where you can optimize things too much and lose focus on the ultimate purpose for your website.
We’ve seen it before.
A company, in the pursuit of lowering page load times, will cut away almost everything. They strip the website of all but the bare essentials, a few pictures, some graphics, and a few pages of content.
The result? A screaming fast website no one wants to visit.
Striking the Right Balance
The good news is there’s no need to strip away all the pictures, videos, graphics, files, and other content you may need on your website.
You have to focus on striking the right balance between too much and not enough.
It’s easier than you think.
The key is starting from the bottom up. Understand exactly what you expect your visitors to need when they’re on your website.
Does your site need to process orders? Provide information? Help people request support?
By staying focused, you can make sure your site is as fast as it needs to be without cutting away the parts that matter.
Being Fast and Good Looking
When we work with a new client looking for a website for their organization, we take a mobile first view.
This means that we’re going to work with our clients to figure out what visitors need to do on the website, depending on the device.
By doing this, we can help our clients be strategic about making sure only the content that matters is the content that’s displayed.
You need to make sure you’re taking this approach when you’re starting your new web project.
Still, sometimes things can get a little messy because people don’t always fit into neat little boxes.
That’s why WordPress has so many tools designed to help improve page load times. Using proven tricks these tools help with image loading times and shrinking down information. They’ll even decide the fastest loading order for your pages!
You can also improve user experience by creating faster load times by with quality hosting and adding a content delivery network.
When investing in a new web platform, you’ll want the right balance between what you want what you need.